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Marketing plan system as a tool to increase sales in gastronomic establishments: North case of manabí

Abstract:

The investigation was carried out in several gastronomic establishments in the northern part of the province of Manabí – Ecuador. Its objective was to determine the importance of the Marketing plan for increasing sales in the restaurant. In the development of this work, the qualitative, quantitative, and analytical methods were used to determine reality, the survey technique was also applied. The information was processed using the SPSS 21.00 software. It was possible to demonstrate the degree of customer satisfaction, and the critical factors identified in the problem were few clear marketing strategies and objectives for increasing sales, it was clear that the promotion of a marketing plan will help develop and enhance sales and increase customer portfolio and participation in the gastronomy market; thus, increased types of customers given a variety of dishes that satisfy the target audience. With the implementation of the proposed marketiplan, it will be possible to improve customer service in the short run, which will alallow the restaurant to make new dishes available in accordance with customedemands to increase their sales level.