Marketing strategies for marketing organic products in Ecuador

Abstract:

The objective of the present study is the identification of the results of application of the key strategies for growth of the market of organic products in Ecuador and its importance in the world market. For the study, a methodology of scientific, bibliographic and field analysis was applied. The results showed that while the costs are higher than a product from conventional agriculture, the benefits of organic produce an excellent projection of future sales.

Año de publicación:

2018

Keywords:

• Market
• Marketing strategies
• organic production

Fuente:

scopus