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Methodological Proposal for Micro-enterprises Through a Mathematical - Statistical Model Based on Integral Logistics

Abstract:

The present investigation was born through the execution of a commercial logistics project and its link with the digital transition, both variables have been the result of the optimization and competitiveness of several markets, the same ones that sought to develop transitory competitive advantages. The model has been established under a correlational causal methodology, which indicates that it implicitly has a data description and intends to establish a priori a conception of the variable to be tested in the field. In turn, one of the conclusions reached is that research must be complemented in the digital field, understanding that the physical-digital transition has transcended and strengthened markets, making the factors resulting from them become part of innovation. The model is applied to SMEs and micro-SMEs, where a sample of 373 companies across strata has allowed the understanding of logistics in the different markets. The application of this model strengthens the productivity and effectiveness of companies.