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Metodología para la medición del beneficio económico en el sector turístico

Abstract:

Tourism is considered one of the most important economic activities on the planet. The point seems to be that the ideal of beauty that has characterized the concept of attractiveness for past generations resembles changing towards levels of greater morbidity. Where we will find the actors of tourism as the tourist, the tourist agent, the communicator; there are also various types of tourism such as the community that focuses on rural areas, adventure, and religious among others. Important elements of tourism that influence to a large extent the economic benefits of the same as: gastronomic, hosting sites, transportation, travel agencies that are the most important and that will be discussed in the next project as statistical data obtained from pages such as Ministry of Tourism. Tourism, in order to implement the methodology of Organizational Studies and the SROI method. The methodology of organizational studies in the economic benefit of the tourism field of the province of Tungurahua, are factors and variables that always need to be readjusted to the needs of the research, while The SROI method (Social Return On Investment) or Social Return on Investment, is a tool that provides the measurement of social value that concerns the tourist sector of the Province of Tungurahua The qualitative and quantitative methodology of research for the economic measurement of the tourism sector in the province of Tungurahua are important and indispensable, which undoubtedly should be used in all kinds of research. The economic benefit in the province at the local level will always be directed to promote the development of all Stakeholders to repower quality products and services in the province of Tungurahua and contribute to the economic development of the province.