Microstories: A strategy for innovation in communication classes

Abstract:

Inside the topic ‘Innovation’ in the category of ‘New contents in Communication’, this article proposes a theoretical and practical approach about include microstories in communication classes in the university environment with the final objective that students can infer messages about ethic journalistic applied to their profession. This paper uses the following methodological tools: qualitative analysis of content, discourse analysis, literature review and selected official documentation about microstories, analysis-synthesis content taking as reference the value of literature in communication. Finally this article concluded that the use of microstories in the career of Social Communication is important because it promotes a holistic learning throughout life in all students.

Año de publicación:

2015

Keywords:

• College students
• innovation
• Motivating classes
• COMMUNICATION
• Microstory

Fuente:

scopus