Regresar

Mitigating Disinformation and Building Trust in Social Media

Abstract:

Consumers have turned to the Internet and social media (SM) platforms for information related to health advisories, medical cures, election advice, education needs, and research on just about anything. However, there is a troubling level of trust that should not be given to SM and the Internet by anyone. Some assume accuracy and validity of the information as it is believed that fact checking is prevalent, thorough, and unbiased. The level of reliability some give to information found on the Internet is troubling to say the least.