Análisis de las empresas metalmecánica Don Bosco y Mecanoplast Don Bosco y su respectiva propuesta de un plan de publicidad para mejorar su posicionamiento de mercado

Abstract:

The present study is to design two proposals to improve the organizational structure of the company Metalmecánica Don Bosco and increase its market position for both companies and Mecanoplas Don Bosco and Metalmecánica Don Bosco. The first proposal focused on analyzing a change in its organizational structure with the hiring of two professionals and create a new area within the company: Marketing with a assistant, which will solve activities and optimize the working time of the General Manager of the company Metalmecánica Don Bosco also support to achieve market positioning the company and provide greater economic stability and increase nationwide. The second proposal was to develop an advertising plan, considering that companies currently have a very good infrastructure and projected growth in the short term. The plan was to conduct advertising in mass media advertising strategies such as: Radio and magazines and alternative means such as: Roll up, billboards, posters, flyers, brochures and creating a website. All strategies were designed to reach potential customers every business requires, in the case of Metalworking Don Bosco, products and services are directed to the general public, on the other hand the company Mecanoplast Don Bosco, provides services to industries requiring production in large quantities. The financial evaluation was made based on the data obtained by the companies which was evident as the budget would be managed and how it affected the final flow to analyze the possible increase in profit margins for both companies, this calculation allowed determine the feasibility, giving positive results.

Año de publicación:

2015

Keywords:

• Publicidad
• ANALISIS DE MERCADEO
• Planificacion empresarial
• administración de empresas

Fuente:

rraae