Modelo de negocios para la ferretería Jocar cantón Guayaquil año 2021

Abstract:

In the present degree work it is carried out as a business model for the Ferretería Jocar, which currently carries out its activities in the city of Guayaquil, it has presented a decrease in sales for various reasons such as poor management of distribution channels and the economic crisis of the country after the confinement by the Covid-19 pandemic. The research was carried out with the objective of determining the key factors for the success of a business model, in which it was found that the diversity of products, the guarantee and the quality are topics of great relevance for the clients. The type of research was documentary, descriptive and explanatory, and various bibliographic materials were used to inquire into issues related to business models. Surveys of 11 questions were carried out with regular clients and potential clients of the hardware store, in person and through the internet, a focus group was also carried out to analyze the business models from an administrative point of view. Finally, a business model was designed for the Ferretería Jocar, emphasizing the indicators that customers consider most relevant, with an expansion of distribution channels, taking advantage of the benefits of the internet.

Año de publicación:

2021

Keywords:

• Atenciòn
• FERRETERÍA
• Modelo De Negocios
• PRODUCTOS
• Canales De Distribución

Fuente:

rraae