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Most influential instagrammers of the andean community

Abstract:

Instagram is the most used network according to the 2020 Digital Report: Global Overview. Thanks to its concept of connecting through images, in 10 years it has managed to register more than 900 million users. The objective of this study is to develop a ranking of the most influential young instagrammers in the Andean Community, in order to know the scope and preferred themes in the four study countries. To collect the information, a file was prepared that requires: username, account verification, followers, number of publications, theme, functions (featured stories, IGTV and reels), creation date, country, sex and age, in the framework of a descriptive investigation. The results reflect that influencers prefer to focus their feed on entertainment and there is a significant gap between countries, mainly in the number of followers. That is why we question what does Instagram move?.