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Motivations, valuation and tourist satisfaction with a destination of Sun and Beach in Ecuador

Abstract:

The General Villamil Playas is placed in Guayas state of Ecuador and it is a beach and sunny destiny well visited by national and international tourist. Results shows that the main motivations of tourists when visiting the destination are "to enjoy the typical gastronomy", "to enjoy the sun and the beach", and "to rest". The variables with the highest valuation in the destination are "the sun and the beach", "the restaurant services", "the hospitality of the residents", and "the accommodation".