Natural ingbkp_redients claim’s halo effect on hedonic sensory experiences of perfumes

Abstract:

Can consumer knowledge that a scent is composed of natural ingbkp_redients influence the perception of the fragrance? In the present study, 112 participants were asked to test and evaluate three perfumes from three different fragrance categories (floral, citrus and woody), all of which were made entirely from natural essential oils. Prior to the test and the evaluation of the scents, half of the subjects were informed of the natural origin of components, while the other half were not provided with that information. In addition, the pro-environmental orientation of all participants was assessed to analyze a potential interaction with the effect of the natural ingbkp_redients claim. Results revealed that participants’ hedonic sensory perception, acceptance and purchase intention improved when they had been previously exposed to the natural ingbkp_redients claim. Results were robust across all three different fragrance types. Findings …

Año de publicación:

2014

Keywords:

Fuente:

google