Non-invasive and personalized advertising through MPEG-4 processing and semantic reasoning
Abstract:
We present the proof-of-concept of a personalized advertising system for Interactive Digital TV. The system integrates advertisements with the action on screen, furnishing a pleasant experience for the viewers. It also increases the revenues for broadcasters and content creators, enabling better targeting than the current advertising practices. © 2007 IEEE.
Año de publicación:
2007
Keywords:
Fuente:
scopusTipo de documento:
Conference Object
Estado:
Acceso restringido
Áreas de conocimiento:
- Inteligencia artificial
- Ciencias de la computación
- Publicidad
Áreas temáticas:
- Métodos informáticos especiales
- Comunicaciones
- Funcionamiento de bibliotecas y archivos
