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Observatorio de Medios en la Facultad de Comunicación Social de la Universidad de Guayaquil, como espacio investigativo y de análisis que integre a docentes y estudiantes de esta institución.

Abstract:

This analyzed the discursive structure of Faranduleros S.A. and its incidence on the communicational reception of the public; In this way, it was proposed the research problem: what are the communicational factors of the program Faranduleros S.A. which have an effect on the reception of students of the advertising and marketing career, at the University of Guayaquil, from August to September 2016? As a general objective, it was decided to analyze the show "Faranduleros S.A." in the communication reception of the students of second, third and fourth semester of the advertising and marketing career, at the University of Guayaquil. For the support of this research it was established the hypothesis that the media content of the program Faranduleros S.A. affects the communicational reception of the students of FACSO, it generates the adaptation of social representations and creates a preference for this audiovisual product. Communicational theories related to the main schools are: reception analysis, television production, mass communication, among others, they were included in the theoretical framework; on the other hand, it was highlighted the context framework in which the research was developed. The methodological framework was defined as a non-experimental transactional descriptive research, it was designed as an epistemological basis, hermeneutics. In the analysis of results it was presented the obtained data of the research. The research problem of this investigation is: What are the communication factors of the program Faranduleros S.A. that have an effect on students of the advertising and marketing career of the University of Guayaquil, from August to September 2015? y of Social Communication of the University of Guayaquil.