Análisis de los estereotipos publicitarios de la modernidad y sus impactos en los jóvenes de Quito. Estudio de caso en el centro comercial Iñaquito

Abstract:

The following analysis attemps to find the relation between publicity, stereotypes, consumption and modernity. Also the influence that they produce in teenagers between 15-18 years old that assist to Centro Comercial Iñaquito through an approachment made with surveys and interviews. This tries to figure out the influence of the communicanications, stereotypes and how they encourage the consumption. Understanding the generation of such stereoypes, lifestyles' diffusion can bee interpreted. The first chapters made a conceptual approachment based on the one hand, by the terms used in the investigaitons; and on the other hand by the functionalist and structuralist theories as elements of communication.

Año de publicación:

2013

Keywords:

• comunicacion
• ASPECTOS SOCIALES
• Publicidad

Fuente:

rraae