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PEST analysis based on fuzzy decision maps for food industry

Abstract:

Currently PEST analysis provides mainly a general idea about the macro environmental conditions and situation of a company or project. In this paper, a new model for PEST analysis is presented based on fuzzy decision maps for food industry. The proposed framework is composed of four activities obtaining a ranking of factors. A case study of how the food industry is affected by political, economic, social and technological factors is presented. Further works will concentrate on developing a software tool.