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Parties and leaders in the general elections of 2016 and 2019. An emotional vision

Abstract:

Almost thirty years ago there has been the so-called affective turn in the field of social sciences and with it the first studies begin to appear that deepen the importance of the analysis of the emotional component for the analysis of behavior, and in the case that we are concerned with political behavior. Based on a review of these contributions from the nineties of the twentieth century onwards, this study aims to provide empirical evidence regarding the importance of the consideration of emotions expressed towards political parties and leaders through a vision based on three dimen-sions of emotion: presence, intensity and persistence. Two own demoscopic studies carried out after the 2016 and 2019 General elections in Spain will be used to carry out the analysis.