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Plan de comercialización de pollos broiler para la “incubadora de pollos bb de la ESPAM MFL”

Abstract:

This work deal on establishing a marketing plan that allowed the makers of the chicken hatchery ESPAM bb of MFL have a sales timing thereof, applied tools and marketing strategies that helped publicize such chickens bb incubator. For the development of this research were used as tools surveys, statistical graphs, which allowed the diagnosis of the reality of trade in Canton Bolivar where this work was done, at that point it was determined that the product is delivered to traders regardless seasonality of supply and demand in a normal demand, however at times outside the winter demand increases. For that reason we developed a marketing plan for selling chickens bb, which includes the same corporate strategies and marketing tactics revealed in these financial benefits in marketing, which is a fundamental alternative not only to get boost socio - economic development of the community, but also in the technical development of methods of incubation. This research was able to socialize a large number of chicken farmers bb, where knowledge was the importance of implementing sales techniques schedules through regular clients unique brand and packaging. It was noted commitment and willingness on the part of: Workers in the incubator and in charge of administering it, the department of community outreach that is in charge of socializing our subject population, the community in general was responsible for throwing the statistics data.