Regresar

Análisis de mercado para la comercialización de estructuras metálicas para la industria de telecomunicaciones en Ecuador

Abstract:

The present work degree was made in order to commercialize metal structures in Ecuador for specialized companies in telecommunications. For this, a market study was done; first thing analyzed was the use and functionality of these structures called "telecommunications towers", which are big structures and the most suitable for fixing antennas for signal transmission, emission and reception. Secondly, the telecommunications industry was analyzed; where there is a growth in the use of mobile and fixed phones; and internet. Target market was determined as the telecommunications industry companies focused on fixed and mobile telephony nationwide. Finally, to position itself in the consumer's mind we used a marketing mix proposal, since this type of product is industrial and because they are big structures and there are three types of towers, from 30 to 600 meters high, a catalog of products with basic features should be done to show it to the customers…