Análisis de mercado para la importación de equipo de laboratorio de ingeniería civil para medir la resistencia del concreto desde Italia al Ecuador

Abstract:

This research aims to determine the acceptance and feasibility of importing and marketing of automatic press Pilot 4, which is a tool for resistance measurement in building materials that will ensure the same quality products of companies that possess. As a first step a description of the product was performed, where their origin, characteristics and classification for imports is determined. Subsequently, we developed a market research, which served to identify consumer needs and demand of the product was made for that purpose a survey of construction drawn from a statistical sample, the same way an analysis of the offer was made and globally a number of environmental barriers to the importation and marketing of the product. Finally after meeting the main environmental factors relating to the import and marketing of the product, the main strategies that the company should take into account for the proper operation of the company is determined and thus achieve competitiveness according to the market, plus they made the financial calculations necessary to determine the feasibility of the proposal for this research…

Año de publicación:

2015

Keywords:

• EQUIPO DE LABORATORIO
• ESTRATEGIAS
• DEMANDA CONSUMIDOR
• CÓDIGO ARANCELARIO

Fuente:

rraae