Plan de marketing para el posicionamiento del restaurant de comida mexicana papá charro de la ciudad de Loja, 2014

Abstract:

The present work of obtaining an academic degree instruct as an important tool because it helps to provide guidance on the management of marketing for the restaurant Papa Charro, based on the application of concepts and procedures whose results will facilitate making decisions on the basis of a planning established here. The methodology used for the development of the project includes primary and secondary information, such as establishing methods: scientific, deductive, inductive, analytical, synthetic, as well as the techniques to collect information such as the observation, a survey of customers of the restaurant, interview with the manager Lic. Andrés Gutierrez and the 5 employees of the company...

Año de publicación:

2015

Keywords:

• MARKETING
• PAPÁ CHARRO
• Restaurant
• COMIDA MEXICANA

Fuente:

rraae