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Plan de marketing para el producto Black Box-pro de la empresa Sisnav Cia. Ltda

Abstract:

Sisnav Cía. Ltda. Company is oriented to development, production and sales activities related with self-operated monitoring Systems for the logistic and a follow up control of ground and fluvial transport vehicles security. The company has decided to develop a Marketing Plan for the “Black box” product for the year 2007. Black Box product is a modern system that provides information for the vehicles operators about their unities management. The data is carried out for their own vehicles for later analysis. This system is similar to the black box system used in the aircrafts which record the events registered during the flight. The system could be described as a MEGA MEMORIAL RECORDING SYSTEM RELATED TO ALL THE VEHICLE MANAGEMENT OPERATION. The System could be used for vehicles like: trucks, buses, cars or fluvial unities that require control management...