Plan de mejoramiento de la empresa mad house industry en la ciudad de Quito

Abstract:

This work degree meets the need of improvement and development of a business that is becoming ever in Ecuador and Latin America, the business of the production of audio and video advertising . This business was created by three pioneers in their quest decided to venture into this competitive world having a very high creative component that needs high capacity to reach the receivers of messages that enterprise customers want to issue through the work performed. Mad House Industry has managed to consolidate as one of the companies with the best creative results and greater diversity of resources for the production of all kinds of advertising, handling concepts have become the spearhead of their work at the national level obtaining a great satisfaction and loyalty of its main allies and has drawn the attention of its competitors , despite being a young company in the market. The excellent technical and creative results should be supported by an excellent administrative process, and get the real reason for making this work degree, as there are shortcomings that need to be carefully analyzed and which are the main reason for this work is of great importance in the development not only of business as such, but to turn it into an industry benchmark . This study becomes the most appropriate tool to develop the knowledge acquired throughout the attended career by performing an application of them all, the improvement of a real company, in operations and in fact constituted so that you can check the efficiency of the scientific method in the practical issues of business activity.

Año de publicación:

2015

Keywords:

• COMERCIALIZACIÓN
• gestion
• PLAN DE NEGOCIO
• industria

Fuente:

rraae