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Plan de negocio para la creación de una guardería infantil en la ciudad de Quito

Abstract:

At present the importance given to employees in companies while their children, new laws have been implemented in the Labour Code and in the Public Service Act, for the care and education of infants of young age. That is why the idea of implementing a service to meet this need, in which companies find a great way to provide this support to their partners, fulfilling turn to social responsibility to the state. Today, due to the economic situation of households to have a monetary support and enjoy a life of luxury and convenience, both the father and mother must work causing a problem not knowing with whom leave their son. According to market research conducted in the city of Quito, it was observed that 92.5% of parents prefer a nursery to leave their children. This is planned to implement a kindergarten in a strategic sector in both the commercial and residential area, with a booming education as Montessori is considering the optimal growth and development of children with the highest profesional quality. The service will have facilities that have the necessary safety standards, ensuring the integrity of children. Also receive parents a software installation cd so they can access the security cameras of the nursery and see their children when they want. The nursery will used the differentiation strategy, focused on the originality of the service, through Montessori education, transport service door to door convenience of parents, adequate nutritious food for healthy infants, trained personnel and facility security. According to financial study estimated an initial investment of USD 24,860.00, under a normal scenario, with external debt level of 40%, at a rate of 10.85%, getting a rate of return (IRR) of 314% and a Net Present Value (NPV) of USD 164,426.00 demonstrating the financial viability of the project in five years.