Plan de negocio para la creación de una hostería ecológica en la parroquia de pacto, provincia de Pichincha

Abstract:

The business plan heads towards the creation of a tourism company dedicated to provide hosting service, restaurant and recreation, it will be located in the province of Pichincha, in Pacto, setting up this place will help to employ people contributing to the development of that area, and it will have the name “La Molienda”. The opportunity of creating this place arises because the area is considered a beautiful tourist site and has no projects of this kind. With the creation of the inn "La Molienda" this need will be covered, the vision is to become a company with a great image and prestige in the local and international tourism markets and it will be a model for similar projects in the area. The plan is to build an eco-lodge in order to innovate and generate environmental care, therefore appreciate the entire natural environment, creating a differentiation strategy. Also, this will help to apply another strategy to enter the tourism market that will be focused on a niche made up of local and foreign tourists that may like warm humid weather. There are several factors that help with the implementation of the project, such as holidays, high investment in roads, promotions for the development of tourism, open borders, and others. The required investment amount is $ 241,758, which includes the construction, equipment and working capital. It is a projection so in order to evaluate the setting up of the project several financial scenarios have been developed, so for example, one of valuation, an optimist and a pessimist, with own investment and cbkp_redit from a financial institution, with the following results. All of them have advantageous results, being the best option the cbkp_redit, as the lending rate is lower than the opportunity cost. This will allow the business plan to be financially feasible.

Año de publicación:

2015

Keywords:

• Hotelería
• mercadeo
• MARKETING
• COMERCIALIZACIÓN

Fuente:

rraae