Plan de negocio para la elaboración y comercialización de productos para la limpieza del hogar en el Distrito Metropolitano de Quito

Abstract:

This business plan analyzes the feasibility of establishing a limited company engaged in the manufacture and marketing of cleaning chemicals low impact to the environment and health. The company name is LYDEC and initially makes three products: floor sanitizer, soap dishes and degreaser for stoves. LYDEC will be located in Quito. The industry is manufacture of chemicals and chemical compounds having an average annual growth of 3.8% The analysis of the five forces of Porter revealed high barriers to entry; low threat of substitutes; high power of buyers and low power of supliers; low intensity of industrial rivalry. Two types of market research conducted: quantitative and qualitative. 78% of respondents are interested in LYDECs products; over 80% say that supermarkets are your favorite shopping place. Most influential aspects in the purchase decision are amount of product and price. Marketing strategy is positioning based on specific product attributes. The manufacturing process comprises the steps: mix, bottling, labeling and packaging. The organizational structure comprises four departments: Sales and Marketing, Administrative and Human Resources; Operational and; Accounting and Finance. The financial evaluation was performed for five years with constant prices in three scenarios with and without leverage. The initial investment is USD181.272, 00 (84% equity and the remaining external financing). In the first year gross margin of USD120.411,03 obtained, operative profit of USD 72.272,88 and a balance of 131.821 units (average price of USD3.17) as well. On spected leverage scenario NPVs project is USD101.389,55 and IRR 20.55% demonstrating the technical and financial viability.

Año de publicación:

2014

Keywords:

• Administracion
• COMERCIALIZACIÓN
• MERCADO
• industria

Fuente:

rraae