Plan de negocios para la creación de un centro recreacional en el sector Sur-Oriente del Distrito Metropolitano de Quito

Abstract:

This project is about to promote a better habits and manners for Ecuadorian people; the main objective is to improve a human generations of our nation, to get a high quality society in every single area. Centro Recreacional “San Luis” wants to introduce a new way to have fun at Quito; it is offering a sophisticated infrastructure to let persons practices sports or hobbies in a comfortable environment. Stress and pollution are negative effects of big cities like DMQ, this reasons push on people to find products or services to have a physical and mental peaceful, so this project will develop a tropical infrastructure as same as beach scene; for instance: soccer and volley on arena field, aquatics services, qualified employees and extra benefits to present a friendly place. Business plan pretends meet a market from south of Quito because they are looking for a high quality services and memberships programs. First year performance is around to operate max 75% of total capacity, as it seeks to demonstrate the commitment and quality of care to be provided. The purpose is keep a market niche as a differentiated service that loyalty and satisfies its customer base through innovative marketing strategies, and also can be used as a tool for continuous improvement of the company to recognize the needs and requirements users. Finally, project is concluded through the major financial indices such as TIR and VAN, ensuring partner profitability and market acceptance in the short and long term.

Año de publicación:

2015

Keywords:

• Publicidad
• COMERCIALIZACIÓN
• PLAN DE NEGOCIO
• Comercio

Fuente:

rraae