Plan de negocios para la creación de una Empresa comercializadora de Sistemas de audio Distribuido

Abstract:

The business approached on this plan belongs to the domotics (home automation) industry. “Domotics is the group of technologies applied to control and smart housing automation, which leads to efficient management of energy use, providing safety and comfort” "Asociación Española de Domótica e Inmótica (translated, 2015), 2012, p.1#. Automation of audio, video, lights, curtains and others, are among the many branches of domotics. The company will focus exclusively on residential audio automation. The business is focused on consultancy, design, installation and commercialization of distributed audio systems. The company will procure equipment from a local vendor and sell them to final costumers. Professionals, based on each home acoustic features, will calibrate the systems. Economic factors in Ecuador favor the increase of purchasing power of A and B socioeconomic levels. The growth of the GDP per capita together with a high inequality index, contribute to an increase on luxury products acquisition on such social strata. Likewise, the increasing penetration of technological equipment in A and B homes sets forth a positive trend for this product’s demand. The target market is made up of men living in the North and the valleys of Quito, Cumbaya and Los Chillos, ages 25 to 54, of A and B socioeconomic status, who frequently hold social gatherings at their homes. There is only one provider for most competitors; therefore a product differentiation is not feasible. For this reason, the competitive advantage will be focused on service and personnel, complementing each other. The company will focus on a niche marketing approach. This strategy’s goal is to center on a limited market and keep a high market penetration for this segment. The initial investment is $97,619.87. The project gets a $107,938.51!NPV and a 32.41% IRR. The rate of recovery is 2.11. The monthly break-even point is 25 units with a sales value of $87,418.20.

Año de publicación:

2015

Keywords:

• industria
• EMPRESA COMERCIALIZADORA
• MODELO DE NEGOCIO
• SISTEMA DE AUDIO

Fuente:

rraae