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Plan de negocios para la creación de una empresa de servicios de asistentes virtuales en la ciudad de Quito

Abstract:

This thesis is the development of a business for the deployment of a Company of consulting and advisory services through Internet in the city of Quito. The public to which the service is directed is to small and médium entrepreneurs in the city of Quito. Arises the decision to conduct this business plan to identify the need for lack of advice in key areas to start or grow businesses. The main objective is to determine the market acceptance of Quito and the feasibility for the implementation of business consulting and advice. Industry of Real estate, business activities and rentals represent between 6% and 8% of the gross domestic product in the Ecuador and have shown positive growth rates in recent years. The importance of industry real estate, business activities and rentals, lies with the great social benefits that arise from their activities to generate high levels of employment, promoting research, and stimulate the development of a culture of entrepreneurial innovation. 60% Of the people surveyed consider that they need advice in the areas of Marketing, management and accounting. In the Metropolitan District of Quito exist 8.442 SMEs with a number of employees between 1 and 60, which makes it an attractive market. It will offer a portfolio of services with special programs, designed for SMBs and the cost will depend on the chosen package. The main marketing channel is Internet, because 56% of people surveyed at the time of search consulting services use this tool. Virtual Assistants offices will be located in the area of the “Condado” and the payroll shall consist of 9 persons, between the administrative staff, call center, and managers. The internal rate of return for the business plan in the Normal stage with leverage will be of 30.35% and without leverage is 29.64%. The initial investment required is $39,837.81, of which will be financed with equity 70% and 30% by debt. After analyzing the market and financial indicators the business plan is profitable and gives the company a great growth opportunity.