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Plan de negocios para la creación de una empresa de servicios de conducción designada en la ciudad de Quito

Abstract:

This business plan is the creation of a service company of designated driving in the city of Quito, which seeks to contribute to the reduction of traffic accidents and deaths caused by them. It analyzed the environment where the business will unfold, in the sector Other community, social and personal service type has grown in production averaged 21% between 2000 and 2010, industry type Other Activities services grew at an average of 22% over the same periodo The macro factors favorable to the business creation are the interest rates that are in an average 9.81% during May 2007 to May 2009 and during 2009 inflation has averaged of 0.58%, in the microenvironment CHOFERES VIP has no direct competition currently for their services and providers have no bargaining power. In market research reflected the views of both experts and potential consumers who are persons 15 years and older with access to a car, this group amounts to 30.975 people, was also known that the level of acceptance of service on the respondents is 80%. It designed the organization's strategic business and marketing plan details the analysis of the marketing mix, strategies and estimated sales projection is calculated first year in a normal scenario would be 157,760 hours of service. Financial analysis was performed to 5 years to determine the feasibility of the project with an estimated investment of $ 72,000 for the first three months of operation and costs of creating the company. The project partners will invest 40% of the money needed for the business. It analyzed the project with three scenarios normal, pessimistic and optimistic, the financial ratios of NPV and IRR are in the normal scenario of 89% and 52% respectively In conclusion, the people of Quito are interested in the services that provide CHOFERES VlP due to the awareness of caring for the physical as the vehicle, when not in a position to manage and secondly the environmental study and analysis Financial tested positive for setting up the business.