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Plan de negocios para la creación de una empresa de servicios de organización de eventos médicos en la ciudad de Quito

Abstract:

This Project deals with the creation of an event planning company which targets its efforts to the medical field. The idea was born thanks to previous work experiences at several pharmaceutical companies where it was possible to notice the unsatisfactory service provided by event planning companies who lent its services to the aforementioned pharmaceutical companies. The planning of medical oriented events by pharmaceutical companies constitutes a marketing strategy of uttermost importance since these events help establish long term relationships with medical doctors. Nowadays, the occurrence of these events has increased considerably; therefore, pharmaceutical companies have decided to outsource event planning services to companies that offer logistic solution services. This is a Project intended to fill a gap in a developing market niche since there are no other specialized companies that offer this kind of service. This situation provides business opportunities for companies who count with human element that has knowledge and experience in the pharmaceutical field and offer a specialized, targeted, and differentiated service. The main goal of this Project is to provide a complete service package that takes into consideration all the necessary steps for the organization of medical-oriented events. In doing so, the client will not have to reach out to different service companies in order to plan an event, allowing the client to have a better control of the situation and maximize resources. The framework for assessing the viability of implementing this business will particularly focus on its market acceptance and the profitability it would generate. The results will be obtained through the research conducted in this project.