Plan de negocios para la creación de una empresa dedicada a la elaboración de una bebida de pinol y frutas propias del Ecuador

Abstract:

The project is created when a business opportunity in the rescue of proprietary products and food from Ecuador has been identifying. Additionally, energy drinks are recommended by health care professionals during the early of children to get a complete health development, but this does not ensure its use for the high price of these products. For this reason, the project seeks to create a company whose main objective is to develop a Pinol drink with content high energy at low cost. A beverage that satisfies the needs of a large group of the Ecuadorian population, and proves viability. The specific objectives are: Developing a beverage prepared with pinol for different segments of the population by launching the product in the childrens segment. Disseminating the nutritional value using Ecuadorian agencies to rescue the gastronomic identity of a traditional food of Ecuador such as Pinol. Developing and control a market research to reduce the risk of failures in the launching of pinol energy drink in the Ecuadorian market…

Año de publicación:

2015

Keywords:

• Produccion Alimentaria
• Quito-Ecuador
• Pinol
• BEBIDAS

Fuente:

rraae