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Plan de negocios para la creación de una empresa productora de bocadillos en la presentación de caramelos en el cantón Paltas para la comercialización de las principales cadenas de supermercados de la ciudad de Loja, Cuenca, Quito y Guayaquil año 2014

Abstract:

The obective of this busniness is to determine the feasability of implementing a production plant for bocadillos candy production in Paltas canton, Province of Loja, to be marketed in the main supermarket chains in the cities of Loja, Cuenca, Quito and Guayaquil. The offered product under the brand Miski has the shape of a soft candy covered with a slight. For that purpose, a market test was applied in the aforementioned cities in order to look into the variety of likes and preferences from part of consumers, the sample was taken from each city adding up to a total of 1535 surveys. Moreover, an interview was directed to managers in the main supermarket chains in order to know the legal and technical requirements of products and the level of demand to be taken into consideration. A market research has been included in order to consider the different participants in the market, a Marketing Plan describes the market actionts to be taken, an Organization and Management study to know about the organizational structure of the firm, a technical research the convenience of the location of the producing plant. The most important results obtained in the research include metrics like Net Present Value, which is 808593,00...