Plan de negocios para la crianza y comercialización de avestruces

Abstract:

This thesis denotes the business plan for breeding and trading ostriches on Quito City. People’s tendency is to lookup for low fat and rich in proteins meat, this entails in a huge opportunity for this project in this area. This project notices a producer’s inclination to breed more efficient and productive animals this investigation is defined in eight chapters, as follows: First chapter analyses all general aspects around ostrich business, proposal origins and its objectives. Second chapter focuses on main factors regarding macro and micro environments that influences directly or indirectly on sector, the industry, the ostrich breeding and trading business, actual and future situations and social and cultural aspects, especially on issues related with education, life style, among others. Third chapter focuses especially on marketing analysis and marketing investigation. This, to determinate final customer’s needs and expectations regarding ostrich vacuum skin packed meat, product perception, customer-customer references and the way to reach the target market. Company formation and organizational environment is detailed on fourth chapter. This section raises Mission, vision and company general and specific objectives. Business operation and structure is mentioned too. Fifth chapter defines marketing, strategies, implementation and control plans. Financial evaluation is on sixth chapter. Analysis is based on financial supposes that details capital structures, investments, costs, spends, working capital and cash flow projected for the next 10 years; IRR and NPV are analyzed on optimal, normal and pessimist scenarios. Break-even point is calculated and identified. Chapter seven describes all the conclusions and recommendations that are the result of the analysis and investigations around business plan. On eighth chapter, a contingency plan is presented for situations that can affect the normal project development and some solutions had been developed for these situations.

Año de publicación:

2015

Keywords:

• Administracion
• MERCADO
• PLAN DE NEGOCIO
• COMERCIALIZACIÓN

Fuente:

rraae