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Plan de negocios para la elaboración y exportación de queso bola tipo edam a la cadena de alimentos Venezolana Sigo, de la Empresa Goldfimex S.A

Abstract:

This business plan is produced for the company GoldFimex S.A., its purpose is to export Edam cheese ball type to Venezuelan market, specifically to the State of Nueva Esparta which comprises three islands: Margarita, Coche and Cubagua. The product will be developed through a subcontracting agreement with the company Floralp S.A. which will be a minority partner that will own shares that will guarantee their investment. The client wich will iniciate the exports to Venezuela is the food distribution chain SIGO S.A. which has an agrrement to provide the product for a period of five years, and when the company gets more experience in the market destination will seek to increase the customers, which are specifically retailers, supermarkets and food distributors. According to the Commercial Office Embassy of Ecuador in Venezuela, the mature cheese product is the sixth largest shortage in the Republic of Venezuela with 15.4% of unsatisfied demand, on the other hand, a study on the Venezuela and Ecuadorian environment was made. It is also important to note that a qualitative research was carried out in the Venezuelan market through market intelligence and expert interviews to identify potential customers, the market niche, the characteristics of demand and know about the main competitors. In the manufacturing plan and operation is determined the amount to be produced monthly and shows the legal provisions to export. The management team describes the functions of all charges whether is an administrative or operational employee, it describes the employment plans, what will be their rights and potential earnings. Furthermore, a job profiles for the company, which indicates the function, the necessary academic qualifications, experience, skills and training required.