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Plan de negocios para la implementación de una empresa de reciclaje de papel para la elaboración de folios Kraft y fabricación de productos derivados

Abstract:

Nowadays, population wants to safeguard natural resources and preserve them for future generations. Therefore, buyers are interested in environmental preservation, willing to change classic plastic bags for bags made out of recycled paper. For this reason, there is the opportunity to develop a project that allows us to determine the possibility of creating a recycling company dedicated to the elaboration of Kraft folios. The purpose of this business plan is to promote the paper and recycling culture in Ecuador, and to offer quality commodity alternatives for the paper industry of the country. To reach the objectives of the project two types of investigation were carried out: 1. Exploratory investigation: By 3 interviews to experts we were able to analyze the environment, the industry and the viability of implementation of the business. 2. Descriptive investigation: It was obtained through 100 surveys to final consumers, where 85% of the polled would change the plastic bags with others made out of natural materials, and 70.37% consider that a business that gives out recycled paper bags is environmentally responsible. Information that confirmed the market segment. The competitive advantage of the business lies in: a) Modernizing and improving current processes to deliver a product of greater quality. b) Contributing to the conservation of the environment by promoting the use of recycled paper. c) Preserving personnel and environmental health by not using chemical processes. d) Creating a circular process according to worldwide standards and e) Promoting national industry.