Plan de negocios para la implementación de una residencia universitaria ubicada en el sector del nuevo campus de la UDLA

Abstract:

The implementation of a University Residence, situated in the area of the new campus of the University of the Americas, is a very attractive idea and it comes as a solution for the needs of the students from different provinces, which migrate to study at the university in Quito, and the difficulty they face to live in the city. To examine the environment, the most important factors of the project have been recognized and they led to the opportunities and threats thereof. The entry and exit barriers were analyzed, as well as the competitive forces of Porter To legitimize the hypothesis made at the beginning, a market research was carried out, which cleared the qualitative and quantitative results. The data and information obtained were processed and analyzed to conclude whether there is a business opportunity. For the implementation of the business, a strategic plan was developed where the mission and vision, the values and philosophy, the objectives and strategies were established. Jointly, the organizational structure was established according to the ideal of the company and its size. Subsequently, a marketing plan was carried out, where, the current situation of the company was analyzed; targets of profitability, loyalty, customer satisfaction, positioning, and strategies to be used, were established. Consequently, a budget was developed as a backup. Finally, a financial plan was suggested and calculated to determine the suitability of the project. In the analysis two contexts were considered: leverage and no leverage; and three scenarios: pessimistic, optimistic and expected. The opportunity cost was calculated and the project's feasibility was deduced in terms of IRR and NPV, concluding that the project is viable

Año de publicación:

2015

Keywords:

• MERCADO
• ingeniería comercial
• PLAN DE NEGOCIO
• COMERCIALIZACIÓN

Fuente:

rraae