Plan de negocios para la importación de montacargas nuevos y usados con sistema de combustión interna y eléctrica, en la ciudad de Quito

Abstract:

The present work consists in developing a business plan for the creation of the company “ICM” (Importer and Distributor of Forklifts), to be principally engaged in the importation and sale of new and used forklifts with internal combustion system electricity in the city of Quito, in order to provide a range of machinery in accordance with the budgets of the target market. ICM will enter the Ecuadorian market as a new option in the forklift market through differentiation strategy based on providing a comprehensive customer service, in order to build trust. The development of industrial parks in the city creates a great opportunity for this type of machinery, the same processes and speeds up the decline in resources such as space, time and labor. In addition, ICM aims to consolidate as a company specializing in forklifts, to provide comprehensive advice on the process and operating machinery. The market segments that we will try to enter are industries, textiles and plastics, as well as companies involved in freight forwarding, warehousing and logistics. According to this approach, we propose an alternative business that meets the requirements and needs of customers through the raid on import activities to reduce lead times, through the implementation of strategies with international suppliers and transport operators. The financial analysis states that it requires an initial investment of approximately USD 182,267, of which forty percent will be financed by debt. The Net Present Value (NPV) in the normal levered up scene is USD 193,847 and the Internal Return Rate (IRR) is 60.85 percent, it was concluded that the business is viable.

Año de publicación:

2012

Keywords:

• Maquinaria
• Empresas comerciales
• importaciones
• PLANEACIÓN EMPRESARIAL

Fuente:

rraae