Plan de negocios para la producción y comercialización de una loción refrescante elaborada de leche de pepino para el cuidado y protección de la piel con quemaduras causadas por los rayos solares

Abstract:

Due to the constant climate changes and the increasing use of items for personal care in the country have boosted the modernization of the cosmetics industry by creating new personal items with higher technology to prevent the use of chemicals as a matter raw harmful to health. Thanks to the privileged geographical location in which is located the city of Quito, the suns rays affect perpendicular the population thereby causing that the citizens are being forced to constantly use articles for protection and care of their skin. Cucumis sativus popularly known as cucumber is considered as a powerful skin moisturizing thanks to the natural ingbkp_redients contained in its composition. The B and C vitamins, as well as proteins and minerals in cucumber provide added value to the care and protection of the skin in the cosmetic industry. The business idea suggests the production of a refreshing gel for the care and protection of skin burns caused by sun rays which will be made from organic materials that do not conflict with aging or damaged skin. Through internal and external environment analysis, qualitative and quantitative research of potential customers will be analyzed whether the business idea is profitable within the target market.

Año de publicación:

2016

Keywords:

• DERMATOLOGÍA
• PRODUCTOS PARA EL CUIDADO PERSONAL
• PRODUCCION INDUSTRIAL

Fuente:

rraae