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Plan de negocios para la producción y exportación de infusiones de té de guayusa a Estado Unidos.

Abstract:

This document provides information on research conducted to demonstrate the feasibility of implementing a company dedicated to the production and export of Guayusas tea infusions to the United States First, the investigation of the macro environment was done through the PEST analysis, the five forces of PORTER and the matrix of External Factors. With the information obtained the possible opportunities offered were taken by the United States market, the manufacturing industry and Ecuador. In addition, a quantitative and qualitative investigation of the United States market was carried out through surveys of the countrys inhabitants, interviews with experts in quality control, production and evaluation of projects of companies producing tea infusions of diverse Herbs. This allowed finding a business opportunity, selecting the target market through segmentation, and implementing a marketing plan that meets the expectations of the potential consumer about product, price, place and promotion The operational plan helped to formalize the processes that would be carried out, define an organizational structure, develop a mission and vision, all the companys constitution requirements and define the short, medium and long-term objectives of Yumba Cía. Ltda. Finally, a financial analysis was carried out through sales projections, costs, expenses, financial statements, liquidity indexes, leverage, operational efficiency and profitability. This analysis shows a viable project with a net Present Value of $ 120.776,90, a WACC discount rate (11.37 percent) lower than the TIR which is 41,60 percent for the project and 78,83 percent for the investor. The initial investment is $ 109.147,50 and sales revenue allows obtaining a net profit from the first year. It shows that the company gains value over time and is a profitable business turnaround