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Political and media construction of donald trump’s campaign for the presidency of the United States of America 2016

Abstract:

This article aims to determine the relationship between the political agenda and the digital media agenda around the 2016 presidential candidacy of the populist actor Donald Trump, from the treatment of the digital media New York Times and Wall Street Journal to the Right-wing populist actor Donald Trump, as well as from the official Twitter account, @realDonaldTrump. The time range is the total of the campaign, between July 19 and November 8, 2016, with a corpus of 2693 units of analysis (1280 tweets and 1413 news items, respectively). Through content analysis as a method, the role of the selected media as political actors during the campaign is analyzed, the main confrontational aspects present in the agendas, the presence of actors, thematic constructions and adversaries, as well as the construction of the category of the people (from a notion of radical right populism), in both news media. The main finding is that the media act as political actors in this process by building the image of the candidate from a negative perspective, favoring the Democrat Hillary Clinton.