Post-earthquake strategic tourism plan for the Municipality of Bolívar, Manabí, Ecuador.

Abstract:

The objective of this research is to improve tourist management after the earthquake on April 16, 2016 in the Bolívar canton, by proposing a strategic plan that responds to existing problems. The methodology employed consists of four phases:(1) post-earthquake diagnosis;(2) determine the main strengths, weaknesses, threats, opportunities and strategic positioning of the territory;(3) identify strategies based on long-term sustainable tourism planning; and the (4) proposal of the strategic plan, which as a result allowed the identification of 9 programs supported by 19 projects aimed at the improvement and reactivation of tourist attractions, basic services and commercialization.

Año de publicación:

2018

Keywords:

Fuente:

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