Regresar

Presentation of nostracker, management system and social media contents analysis

Abstract:

Communication's main purpose is to present a new tool to analyze of digital social media. This tool has been created, designed and signed by three researchers at the School of Communication at the University of Santiago de Compostela (Spain). This smart tool for content management is configured as a new system whose fundamental premise is following conversations in social networks and personal blogs and digital media of certain communities. The communication focuses in the concept of media conversation as a new category of social mediation and its impact on the agenda setting and on relationship marketing. It will present the system design, development, stages of implementation and first results of research conducted through three objects of global and local dimension, respectively.