Profitability study for the launch of a new product applying the diffuse approach

Abstract:

Gualaceo canton of the Province of Azuay, Ecuador is characterized as eminently producer of footwear, where its artisans have seen the need to introduce in the market, a new model of this product, for such reason, in a previous study an advanced methodology was developed (STIM12) for the design of a lady's boot. This article demonstrates the profitabilityin the Gualacense market this novel model of footwear for women with the use of fuzzy-set, the methodology refers to the application of advanced tools such as alpha cuts in the data obtained from the footwear expert artisans; and, the application of triangular fuzzy numbers (NBT) in the form of intervals (bands) with the purpose of working at certain levels of possibility of the phenomenon occurring. With this, new knowledge is given to footwear artisans from the Gualaceo canton, with the purpose of determining the profitability of a novel product to be offered …

Año de publicación:

2018

Keywords:

Fuente:

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