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Projecting Health: Community-Led Video Education for Maternal Health

Abstract:

We present a qualitative study of Projecting Health, a pub- lic health project we deployed in rural Uttar Pradesh (India) to address persistently high maternal and infant mortality rates. This project is based on our model of Community- led Video Education (CVE), which leverages community re- sources for the generation, dissemination, and assimilation of visual media. We use the lens of information ows to exam- ine how our instantiation of CVE enables the translation of globally approved health care norms to local household prac- tices. We also demonstrate how CVE allows for integration with current community practices, existing state-supported health care infrastructure, social and patriarchal structures, and power dynamics within our target populations to drive community participation.