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Proposal of new metric for web sites: Social network share ready (SNSR)

Abstract:

This work proposes a new metric for web pages that measures how apt it is to share your URL in social networks. The importance lies on the need for conversion (web traffic generated from a post on social networks) that companies request. For the creation of the metric, the respective literary revision is made to then perform a logistic regression analysis that evaluates them and proposes the calculation of the new metric.