Propuesta de una campaña de comunicación institucional orientada a la ciudadanía de la provincia de Santo Domingo de los Tsáchilas sobre las ventajas de realizar las compras de su canasta familiar en las ferias ciudadanas promovidas por la gobernación

Abstract:

So the basic basket products delivered directly from producer to consumer, as well as reduce costs and eliminate speculation, were created shows our citizens at the national level and effective method of breaking the chain of commercial intermediation proposed project of the then Ministry of Government, today Ministry of the Interior. The fairs citizens are the most effective method to break the trade negotiation which is one of the main causes of the speculative tide of prices on the products of first necessity. For the organization of fairs citizen counts on the participation of small and large producers of each of the provinces, which has facilitated the construction of alternatives to traditional speculative chains marketing networks. In the first chapter is dedicated to the governorate and the fairs citizens, its history, its corporate philosophy and the work of the fairs citizens inside the province. This will allow us to have a focus on the environment in which research is developed. The second chapter discusses what is communication, useful theory that subsequently applied as well as communication concepts of great importance, encompassing issues related to the campaign and public relations. The third chapter defines identity, perception, positioning, culture and corporate image: basic guidelines for the functioning of the activities of the fairs citizens, which offer a more extensive for each one of the tools through vision which is can expose the target audience. At the end of the theoretical framework was necessary to analyze the perceptions of the public, using surveys, whose purpose was to explore the knowledge of the citizens of the province of Santo Domingo de los Tsáchilas on the subject of the fairs citizens; in the same way interviews with personalities in So the basic basket products delivered directly from producer to consumer, as well as reduce costs and eliminate speculation, were created shows our citizens at the national level and effective method of breaking the chain of commercial intermediation proposed project of the then Ministry of Government, today Ministry of the Interior. The fairs citizens are the most effective method to break the trade negotiation which is one of the main causes of the speculative tide of prices on the products of first necessity. For the organization of fairs citizen counts on the participation of small and large producers of each of the provinces, which has facilitated the construction of alternatives to traditional speculative chains marketing networks. In the first chapter is dedicated to the governorate and the fairs citizens, its history, its corporate philosophy and the work of the fairs citizens inside the province. This will allow us to have a focus on the environment in which research is developed. The second chapter discusses what is communication, useful theory that subsequently applied as well as communication concepts of great importance, encompassing issues related to the campaign and public relations. The third chapter defines identity, perception, positioning, culture and corporate image: basic guidelines for the functioning of the activities of the fairs citizens, which offer a more extensive for each one of the tools through vision which is can expose the target audience. At the end of the theoretical framework was necessary to analyze the perceptions of the public, using surveys, whose purpose was to explore the knowledge of the citizens of the province of Santo Domingo de los Tsáchilas on the subject of the fairs citizens; in the same way interviews with personalities in the field of communication and of the institution in which the thesis is developed. Finally the last chapter of the thesis represents the conclusions and recommendations that should be taken as part of the proposal to solve the problem posed by the subject of thesis.

Año de publicación:

2016

Keywords:

• FERIAS CIUDADANAS
• ECUADOR
• COMUNICACIÓN ORGANIZACIÓNAL
• SANTO DOMINGO DE LOS TSÁCHILAS-ECUADOR
• COMUNICACIÓN CORPORATIVA

Fuente:

rraae