Regresar

Propuesta para la utilización de publicidad 2.0 como soporte para promocionar grupos musicales Pop en el País

Abstract:

The world of marketing and advertising were facing a great challenge to meet the so-called “new consumer”, who was not willing to waste their time on outdated advertising that fails to capture their attention and interest, in other words, to be part of the landscape. Although the traditional media are no longer in force, the growing and increasing Internet accessibility, has given the opportunity to approach advertising in a friendly way to consumers through the Web, where the client has control and can tell about their tastes and first hand preferences, having an advertising tool that presents new formats and greater closeness with the audience at low cost. The world of entertainment, especially music industry has not been left behind in the incorporation of this new environment and trends in advertising when promoting music. For musicians, traditional media have always been an ally at the time of promoting their music and image, being the radio their primary means since their goal is that the public hears their music. With the addition of the Internet as a way to promote themselves, they have found the ideal support to strengthen their work in other media….