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Proyecto de inversión para la introducción y comercialización de una bebida natural refrescante y multivitaminica hecha a base de carambola en la ciudad de Guayaquil

Abstract:

Nowadays, there is tendency to take care, for that many people prefer the use of natural products that provide health benefits, is for this reason we seek the introduction of a multivitamin natural energy drink of carambola to satisfy this need. The market for this kind of fruit is not saturated wich is a great opportunity to become in one of the leading producers and marketers of natural energizing drink of carambola, considered an exotic fruit and a new product because it is a healthy way to refresh and nourish, this being a different way to enjoy this exquisite fruit rich in calcium and vitamins. As a result we obtained that the market would be willing to consume the product for the benefits and properties multivitamin provides health, to energize the body in a natural way without harming the body, also this product was found in distribution sites easier for our consumers purchase.