Quality and transparency, social responsibility challenges and opportunities for the cbkp_redibility of communication

Abstract:

The social conception of the company goes beyond its economic and financial dimension or of its legal responsibilities, assuming a voluntary and general commitment for the social improvement. And the responsibility is directly proportional to its power of influence. In this sense, the companies and organizations of the sector of the communication or directly related to the management of the society of the information have a double challenge. The information, their treatment and communication are the base of the knowledge and the heart of a new economy based on the value of the intangible thing that is sustained, indeed, in the cbkp_redibility and the confidence. Both corporative values are affected in the social estimation of the companies of communication and information. The implantation of the philosophy of the management of the total quality, through their application in all the processes and of the objective of the continuous improvement, on the one hand, and of the transparency to recover the confidence, by another one, is strategic handles for the modern corporations. This research deals with the evaluation the of degree of use and application of the new technologies of the information (corporative Web and portal Web) to make the commitment real and visible of transparency the main Spanish and international companies of communication.

Año de publicación:

2008

Keywords:

• Reputation
• Confidence and cbkp_redibility
• Enterprise social responsibility
• Quality management

Fuente:

scopus