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Quality evaluating model for finances institutions obtained by means of a correspondence and cluster analysis

Abstract:

This paper presents a study about Correspondence Analysis and Clusters, in order to obtain a model that can evaluate quality service to be implemented in financial institutions in of Guayaquil city. This study reveals the correlated results of crossed variables coming from the eight P's of service marketing, the ten generic dimensions used by customers to evaluate quality service, and the seven areas of the Malcolm Bridge model that measure quality service.

Año de publicación:

2012

Keywords:

    Fuente:

    googlegoogle

    Tipo de documento:

    Other

    Estado:

    Acceso abierto

    Áreas de conocimiento:

    • Finanzas
    • Análisis de datos

    Áreas temáticas:

    • Economía financiera
    • Métodos informáticos especiales
    • Instrumentos de precisión y otros dispositivos

    Contribuidores:

    Raúl Jimmy Alvarez GualeRaúl Jimmy Alvarez Guale